Category Not so serious

Governance structures were the real cause of WW1

I have spent the last 17 years as a “troubleshooter” – mostly turning around programmes that are going wrong. The most common cause of programmes being in a bad state is poor governance structures, or structures that are OK but have the wrong people in them. In 2014 we are going to hear a lot […]

On creatives being “digital” – a thought experiment

I do not watch much television and when I do I use adverting breaks to get another beer, go to the toilet etc. I am certainly not interested in the advertisements. I am sure that many people are like me. We don’t NEED advertising, most of us don’t actually WANT advertising and wouldn’t miss it. […]

Boomerang Books

I don’t know how many books we have in out house – certainly 6000+. We have about 250 ft of bookshelf space, most of it double banked (i.e 2 deep), so at an average of 1inch per book that would equate to around 6000, and that excludes bedside cabinets and in the loos (the SAS […]

Using AI to optimise your Shopping Experience

Some time ago my company was commissioned by one of the largest supermarket chains in the UK to model checkout queues with a view to optimizing the customer experience. The traditional way of doing this was to use mathematics (Monte Carlo etc.) but we added “rules” and we came up with some very interesting results. […]